The Royal College of Music worked with the Carbon Trust to develop a Carbon Management Plan, which was published in July 2010. The Plan highlighted a number of actions that could be taken to reduce emissions by 25% by 2013/14.
A key part of the Plan was to get students and staff engaged in the issues, so Carbon Visuals were invited to find innovative ways to communicate the carbon footprint and emissions reduction targets.
It was a very worth while project and has been a well recieved way of getting this difficult message across
Matthew Nicholl, Building Project Manager, Royal College of Music
To turn abstract numbers into quantities that viewers could relate to physically, we used a depiction of the College building. We also proposed a way for musicians in particular to gauge a 25% reduction – it’s like losing nearly two octaves from a piano.
Some of these images are being used for posters, leaflets and presentations to help staff and students have a better understanding of their carbon footprint and create ‘ownership’ of reduction plans and targets.