Earth Hour launched in Sydney in 2007 with backing from the city’s mayor. Inspired by this, San Francisco held "Lights Out" a few months later. By 2008 there was participation from all continents with many landmark buildings around the world turning off non-essential lighting including the Sydney Opera House and the Empire State Building and participation has continued to increase year on year. In 2009, The United Nations observed Earth Hour at its Headquarters in New York and at other UN facilities around the world including the UN Environment Programme (UNEP) offices in Nairobi, Kenya.
Communications can serve many purposes - such as providing directions, marketing a product or promoting a brand. It is said that every picture is worth a thousand words and they certainly can be powerful emotionally as well as imparting information.
How do you sell low or zero carbon products and services? As more and more companies are putting serious effort into developing products and services for the low-carbon future they face a communications challenge with consumers or B2B customers. How do you get across the benefits of low-carbon in a way that works?
Now there is a solution... an augmented reality app that reveals actual volumes of CO2 through a smart-phone or tablet screen
In the USA at the end of January, the Senate approved construction of the Keystone XL pipeline to transport oil from the Canadian tar sands to the Gulf coast. While the House of Representatives has already approved a version of the bill, President Obama has said he will veto it. Now the Environmental Protection Agency has informed to the State Department that the pipeline would cause a significant increase in carbon emissions.
Trees store carbon. Our jumbo-sized Christmas Tree is based on a single Sitka Spruce, grown commercially in the UK. Over a typical 40-year life the tree will capture and store 742 kg of carbon dioxide.
So we thought it would be fun to show that happening - admittedly with a touch of Christmas magic!
There is a clear aim for leaders this December at Lima. But the reality is that this is a shared challenge. Every person, company, organisation on this planet needs to see this challenge and relate world emissions, to temperature rises and their own potential to contribute to the solution.