How do you sell low or zero carbon products and services? As more and more companies are putting serious effort into developing products and services for the low-carbon future they face a communications challenge with consumers or B2B customers. How do you get across the benefits of low-carbon in a way that works?
Now there is a solution... an augmented reality app that reveals actual volumes of CO2 through a smart-phone or tablet screen
Trees store carbon. Our jumbo-sized Christmas Tree is based on a single Sitka Spruce, grown commercially in the UK. Over a typical 40-year life the tree will capture and store 742 kg of carbon dioxide. So we thought it would be fun to show that happening - admittedly with a touch of Christmas magic!
We are looking for a creative and numerate graphic designer with a flair for 2d / 3d data visualisation to join us in our Stokes Croft, Bristol office. The position would suit a design graduate or perhaps freelance / junior designer with some commercial experience and an interest in the environment.
Shell and their creative agency JWT asked Carbon Visuals to provide dimensional reference sketches and methodology checking for the company’s visual campaign on Carbon Capture & Storage (CCS).
The campaign, run by Shell with images by JWT, highlights the amount of CO2 - one million tonnes per year - that could be captured from the Peterhead Power Station and transported by pipeline offshore for long-term storage deep under the North Sea.
The title of this blog post was changed at the request of JWT in March 2015. Carbon Visuals also complied with a request to remove copies of the posters and a photograph of the Forth Bridge poster in situ in a London Underground Station
The opportunity to create a film to show the world’s CO2 emissions in real-time has been a long-held dream. We wondered if this was the moment when we were approached by WBCSD to make a film to show the necessity of Carbon Capture & Storage (CCS).
Our film would have to clearly articulate the role of CCS in keeping global warming below 2° C threshold, as well as showing that renewables, though growing fast, are not growing as fast as global energy demand. We would also need an introduction to the scale of the problem in terms of global fossil fuel usage and of course carbon emissions!
Five years on, our far-fetched idea of forming a business to visualise carbon emissions and other invisible stuff is developing at a pace. What gives me real satisfaction is that the range of clients is so extensive – campaigners, universities and corporations. Each has a story to tell – and the narratives speak of both challenge and opportunity.
Participating at SWSX Eco got me thinking again about how we engage people in the climate / energy challenge. I don’t mean the small percentage of committed greens or sceptics at either end of the spectrum. We are talking here about the man and woman on the street – the majority who we need to engage to support, rather than block, the transition to a low or zero-carbon future.
Human induced climate change is claimed to be the greatest challenge of the 21st century. But man-made carbon emissions continue to rise - the 400ppm carbon milestone causes barely a ripple. I am intrigued as to why, in society at large, there is little grass roots support, no loud and clear call for action to address this issue.
Carbon Visuals has submitted a proposal for a panel discussion - Making carbon visible in cities - at the prestigious SXSW Eco conference in Austin, Texas in October.
Our panel was accepted - thanks to all who voted for us! And thank you SXSW Eco. So I will be in Austin, Texas October 7-9, and in Washington DC 3-4th.