Earth Hour launched in Sydney in 2007 with backing from the city’s mayor. Inspired by this, San Francisco held "Lights Out" a few moths later. By 2008 there was participation from all continents with many landmark buildings around the world turning off non-essential lighting including the Sydney Opera House and the Empire State Building and participation has continued to increase year on year. In 2009, The United Nations observed Earth Hour at its Headquarters in New York and at other UN facilities around the world including the UN Environment Programme (UNEP) offices in Nairobi, Kenya.
The opportunity to create a film to show the world’s CO2 emissions in real-time has been a long-held dream. We wondered if this was the moment when we were approached by WBCSD to make a film to show the necessity of Carbon Capture & Storage (CCS).
Our film would have to clearly articulate the role of CCS in keeping global warming below 2° C threshold, as well as showing that renewables, though growing fast, are not growing as fast as global energy demand. We would also need an introduction to the scale of the problem in terms of global fossil fuel usage and of course carbon emissions!
We have teamed up with technical consultants ERG to show, at a White House event, how environmental data can inspire and influence change.