The Guardian News and Media Group turned to Carbon Visuals to get employees involved in reducing the company’s carbon footprint. On an average day between April 2007 and March 2008, GNM emitted 39 tonnes: 20 tonnes from two print sites, 14 tonnes from offices and five tonnes from business travel.
The Guardian offices are near St Pancras Station - a landmark that employees can relate to physically. Viewers can see the picture and know what such a pile of one tonne cubes would be ‘like’.
Guardian News and Media's daily carbon dioxide emissions. On an average day between April 2007 and March 2008, GNM emitted 39 tonnes: 20 tonnes from 2 print sites,14 tonnes from the old offices and 5 tonnes from business travel. One tonne of carbon dioxide gas would fill a cube of 8.12 metres high. Viewing the pile of 1-tonne cubes from eye-level can give a viewer a better sense of the height.