The story of the story ...of trees

You may have guessed we’re all rather enthusiastic about sustainable alternatives to carbon-hungry living. So to visualise the Story of Trees was a dream ticket. What followed brought Wood for Good and Carbon Visuals teams together for a highly creative and surprisingly intricate story. (Read more in Our Work section).

A fabulous plot: casting a familiar and beloved central character – the tree; an abstract concept – the sucking of carbon out of the atmosphere; and the perfect ending – huge hidden benefits for the construction industry.

Our post-production video also gives extra insight from our clients. David Hopkins and Craig White from Wood for Good talk with Antony (Carbon Visuals’ CEO), giving valuable context for the project and also rather generously explaining why our visuals are increasingly vital to highlight the immense benefits of such a familiar yet undervalued construction material to the widest possible audience.