Carbon Visuals have created this short animation film to show the emissions, sequestration & stored carbon on ten upland farms in the Peak District National Park. The farms extend over 1,500 hectares and comprise part moorland, part pasture.
The data was taken from ADAS Report Environmental Quality Mark (EQM) Farm Carbon Footprint and Water Audit Pilot Project.
The core message from the film is that these farms are not only producing food and preserving the landscape. They are performing an important role as guardians of a huge carbon store that is best kept in soils and vegetation.
We believe that this is a 'world first' for this type of medium. Created for the consultancy ADAS, the film demonstrates the potential for moving animation to communicate complex carbon stories.
The film is being used to engage a variety of stakeholders including ADAS staff, farm managers and agricultural policymakers. For another example of our animation work for ADAS, click here.
If you like this approach, and feel that it would suit your particular carbon communication challenge, then please contact us.