Carbon Visuals brings radical emissions data to life

CLIENT

Carbon Majors

PURPOSE

To give a feel for the scale of the cumulative emissions and show the extent to which corporations are responsible.

DESCRIPTION

Key information from a huge array of data, conveyed in both conventional and novel ways.

The Carbon Majors report, launched November 2013, is accompanied by striking graphics from Carbon Visuals which show the extent to which corporations are responsible for the cumulative emissions causing climate change.

Key information from a huge array of data has been conveyed by Carbon Visuals in both conventional and novel ways to give a feel for the scale of the cumulative emissions involved.

Amongst the visuals, perhaps most novel of all are the drink cans branded with well known names such as Chevron, Exxon, Aramco, BP and Gazprom which are presented as if filled – in the case of Chevron – or part-filled with carbon dioxide gas to show by volume precisely how much carbon dioxide is in a typical small room as a consequence of these companies’ extractions.

At the other end of the scale, 2010 emissions alone are shown at a real-time rate over the course of one minute.

The Carbon Majors project is the culmination of eight years of combing through publicly available records about fossil fuel extraction from all across the globe and detailed analysis of the data. It covers oil, coal, natural gas and cement production from the 1850s through 2010.

For the first time, the Carbon Majors report names the institutions responsible for extracting the oil, coal and gas that’s causing warming of the planet. Instead of allocating between countries, as has up to now been the case, any institution that produced more than eight million tonnes of carbon dioxide in any given year is identified in the study together with their cumulative contribution to the problem we all now face.

This new research report shows that 90 companies, countries and nationally-owned operations are responsible for extracting nearly two-thirds of industrial carbon and methane. Fifty of these are investor-owned companies, thirty one are state-owned companies and nine are countries.

In order to help communicate the findings of this important new research, Carbon Visuals has worked closely with the Carbon Majors team to create a number of different and engaging images, animations and infographics. The aim is to help introduce a wide range of audiences to data within the report, including that important audience - the person in the street who has yet to make sense of carbon emissions and climate change.

In order to show the information in a variety of ways, for diverse audiences, the design team at Carbon Visuals has combined conventional and new forms of visualisation. The results include a portfolio of engaging images using infographics, ‘concrete’ visualisation and real-time animation.

Breakthrough data needs breakthrough visuals

Antony Turner, CEO Carbon Visuals

To enable easy access to visuals that accurately represent the data in the report all high resolution visuals are available for download under Creative Commons licence at Flickr

More information on the Carbon Majors Project including downloadable report and data here.

The study can be downloaded here.

Download our Press Release here.

Circle Diagram PDFs can be downloaded here and here.

Tree maps showing Top 25 Carbon Majors can be dowloaded here and here.