Earth Hour launched in Sydney in 2007 with backing from the city’s mayor. Inspired by this, San Francisco held "Lights Out" a few moths later. By 2008 there was participation from all continents with many landmark buildings around the world turning off non-essential lighting including the Sydney Opera House and the Empire State Building and participation has continued to increase year on year. In 2009, The United Nations observed Earth Hour at its Headquarters in New York and at other UN facilities around the world including the UN Environment Programme (UNEP) offices in Nairobi, Kenya.
How do you sell low or zero carbon products and services? As more and more companies are putting serious effort into developing products and services for the low-carbon future they face a communications challenge with consumers or B2B customers. How do you get across the benefits of low-carbon in a way that works?
Now there is a solution... an augmented reality app that reveals actual volumes of CO2 through a smart-phone or tablet screen
In the USA at the end of January, the Senate approved construction of the Keystone XL pipeline to transport oil from the Canadian tar sands to the Gulf coast. While the House of Representatives has already approved a version of the bill, President Obama has said he will veto it. Now the Environmental Protection Agency has informed to the State Department that the pipeline would cause a significant increase in carbon emissions.
Trees store carbon. Our jumbo-sized Christmas Tree is based on a single Sitka Spruce, grown commercially in the UK. Over a typical 40-year life the tree will capture and store 742 kg of carbon dioxide. So we thought it would be fun to show that happening - admittedly with a touch of Christmas magic!
There is a clear aim for leaders this December at Lima. But the reality is that this is a shared challenge. Every person, company, organisation on this planet needs to see this challenge and relate world emissions, to temperature rises and their own potential to contribute to the solution
Shell and their creative agency JWT asked Carbon Visuals to provide dimensional reference sketches and methodology checking for the company’s visual campaign on Carbon Capture & Storage (CCS).
The campaign, run by Shell with images by JWT, highlights the amount of CO2 - one million tonnes per year - that could be captured from the Peterhead Power Station and transported by pipeline offshore for long-term storage deep under the North Sea.
The title of this blog post was changed at the request of JWT in March 2015. Carbon Visuals also complied with a request to remove copies of the posters and a photograph of the Forth Bridge poster in situ in a London Underground Station
The opportunity to create a film to show the world’s CO2 emissions in real-time has been a long-held dream. We wondered if this was the moment when we were approached by WBCSD to make a film to show the necessity of Carbon Capture & Storage (CCS).
Our film would have to clearly articulate the role of CCS in keeping global warming below 2° C threshold, as well as showing that renewables, though growing fast, are not growing as fast as global energy demand. We would also need an introduction to the scale of the problem in terms of global fossil fuel usage and of course carbon emissions!
Some offices organise a sweepstake for the World Cup. However, perhaps predictably (unlike the semi-final on Tuesday) we got interested in the associated emissions of this occasion. We started to think – what would the carbon story of a global event like this look like? Luckily we could turn to FIFA's own comprehensive calculations document to find out.
When the President of the USA spoke directly about the EPA proposed carbon reduction target of 30% for USA power stations we knew this was the start of an important consultation process.
Almost simultaneously that the EPA was announcing its Carbon Reduction Plan, Aaron Selverston of Green Biz contacted us about a piece he was writing highlighting the evolving and vital role of carbon visualisation in supporting environmental priorities at this time.
Under President Obama’s Climate Action Plan, the Environmental Protection Agency (EPA) proposes a 30% reduction in carbon pollution from power plants by 2030. But the numbers are big. And we wanted to show the actual volume of CO2 saved in a way that everyone can understand.
We have teamed up with technical consultants ERG to show, at a White House event, how environmental data can inspire and influence change.
Carbon Visuals will be displaying an exhibition of images and film at a fringe event of Clerkenwell Design Week hosted by energy and low-carbon services consultancy XCO2 Energy. Included will be images showing energy efficiency and actual volumes of CO2 of London’s public buildings.
Human induced climate change is claimed to be the greatest challenge of the 21st century. But man-made carbon emissions continue to rise - the 400ppm carbon milestone causes barely a ripple. I am intrigued as to why, in society at large, there is little grass roots support, no loud and clear call for action to address this issue.
400 parts per million. Why is the figure in the news? Can we help people make 400 ppm meaningful for themselves by showing what it looks like?